I don't think this book got much attention when it was published... and it's been sitting on my shelf to be read for a couple of years. I'm glad I finally got to it - it's a fantastic look at the dot com craziness of the late 90s. It tells the story of the rapid rise and fall of eToys, the people who were going to turn toy retailing on its head (paging Amazon... paging Amazon...) and etoy, a group of European artists who were satirizing corporate ideas, and the rather nasty domain fight that broke out between them. But what's really fascinating about it is the look at the insanity of that whole period, how people got all kinds of money with no hope of ever using it to make more, and battles over how commercial and community interests would coexist online.
Good reading.
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